In short, programmatic job advertising is the purchasing, publishing, and optimizing of job ads by electronic software rather than actual people. These ads appear to prospects all over the internet. Yes, that’s right — with programmatic job advertising, the whole web’s at your disposal, rather than just the popular job boards that are inundated with competing listings.
This is how it works:
- You find a software that provides an automated system for purchasing space to advertise your job openings.
- You then specify the details of your target demographic (which are known as ‘rules’).
- List how many prospects you want to reach.
Then, voila, your programmatic job advertising solution should handle everything else from here!
Yes, it really is as simple as that.
Programmatic advertising harnesses both the browsing data of your ideal job seekers as well as sophisticated algorithms to show them the right ad, at the best time and place, based on the likelihood they’ll positively engage with the listing.
Needless to say, you want your ads to be more accessible and efficient than ever before. So, how’s that achieved?
Programmatic job advertising tech harnesses the power of A/B testing and artificial intelligence (AI).
What’s A/B testing? Also known as split testing, it is a process where you compare two or more variants of your ad to see which performs the best.
What’s AI? In short, artificial intelligence is tech that can perform jobs that would typically require a human to do. So, you can automate a whole array of tasks and save a ton of time on things you’d otherwise have to do manually.
All in all, by using AI and A/B testing to launch and refine your ads displayed across the web, programmatic job advertising software ensures a steady improvement of the overall quality of your job applicants.
